News and Resources

Manager Digital Communications

Manager Digital Communications

Level: ARPC EL1

This role is responsible for leading the planning, development and implementation of ARPC’s overall digital content communication strategy. The role will manage and oversee ARPC’s online presence e.g. ARPC’s website, social media channels, online campaigns and internal intranet sites to ensure information is accessible, accurate relevant and engaging. The role services all ARPC stakeholder groups, both external and internal, and will support whole of agency requirements.

Key responsibilities

Role model ARPC’s Values and Code of Conduct and capabilities set out in ARPC’s Capability Framework.

Digital communications

  • Collaborate with public affairs and communication team to develop and implement digital communication strategies aligned with the agency’s goals and objectives.
  • Develop the digital communications strategy in support of the broader communications strategy.
  • Develop and deliver all digital communication campaigns across various digital channels from inception to delivery and post-campaign review.
  • End to end campaign delivery, celebrating successes and seeking learning to continually improve performance.
  • Liaise with key internal stakeholders to devise digital campaign plans.
  • Manage the effective flow of communications across ARPC’s communications channels.
  • Write engaging content for ARPC’s digital platforms, which include website, social media and email newsletters.
  • Act as an administrator for ARPC’s digital and social media accounts.
  • Develop a deep understanding of the digital creative environment and how platforms and artificial intelligence are transforming the media and communication environment and identify risks and opportunities for ARPC.
  • Develop an Integrated Omnichannel Strategy.
  • Contribute to the development of the broader communications strategy.
  • Plan and prepare budgets for the digital channels in line with overall marketing budget.

ARPC Website

  • Maintain ARPC’s website, ensuring that information is current and accurate, recording regular statistical reports and interpreting web and digital analytics to drive continuous improvement.
  • Work collaboratively with internal specialists to develop content.
  • Ensure website is optimised for search.
    Social media
  • Develop and deliver ARPC’s social media strategy within the broader communications strategy.
  • Analyse and create appropriate content which engages ARPC stakeholder groups via social media platforms.
  • Develop and deliver a continuous cycle of content creation across a variety of platforms.
  • Continuously review the ongoing effectiveness of social media performance.

Digital metrics and technology

  • Lead the analysis and monitoring of digital activity using Google Analytics and other tools.
  • Monitor and analyse digital metrics to optimise communication efforts.
  • Measuring and reporting on the effectiveness of campaigns and digital channels.
  • Stay updated on digital trends and best practices.


  • Lead major digital communication projects.
  • Demonstrated capability in managing, developing, and leading team members.

Contact: [email protected]


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